Gucci is an iconic fashion giant and is one of the most widely recognized fashion brands in the world. Their style stays true to their traditional Italian roots as a horseback saddler and leather works. Guccio Gucci arrived on the fashion scene in Rome in 1938. Gucci introduced the bamboo handle bag which was an instant hit. Additionally, the trademark horsebit and Gucci print were introduced as inspired by their horse saddles. The bamboo, horsebit, and GG monogram printed styles can still be seen in the Gucci eyewear collection today.