Prada was founded in Milan, Italy in 1913 by fretelli Prada, the “Prada Brothers.” It was originally and still is a family owned leather goods business. In 1978 grand daughter of one of the fretelli Prada inherited the company and took it in the direction of fashion. Miucchia Prada is now known worldwide and is credited with the success of her offshoot more feminine label Miu Miu. Since taking the helm of Prada she has never looked back. Prada was catapulted into an international sensation when Miucchia started fusing her creativeness with classic Italian leather goods.